Discovery
Building our first App
Apr 2019 - May 2019
First, I had to convince my team to begin the discovery phase, only some people agreed to take on this project. We somehow knew we would transition to an App in the future, but why now?
I convinced them by showing evidence of the user needs, and revenue potential. Also, this project would reward not only doctors, but all other healthcare staff members that already had their accounts. Another factor was that we could let a competitor into our niche market by not taking this project.
After convincing my team, I began the product discovery phase with my UX/UI designer. We looked for similar Apps to handle doctor requirements, so we could understand what they wanted and look for best practices. Then we began doing user research by interviewing doctors so I could build a roadmap that focused on prioritizing the launch of the features to maximize the value for them as soon as possible.
Then we began to make the design and test our first prototypes, while our lead developer was building the tech stack we would use. I created a roadmap to guide the team into what features we would launch first. Each week for three months, I went to the doctor's office to show progress.